BMW and Shell V-Power host record-breaking Festival at Kyalami
The BMW M Festival took place over the weekend of the 21st/22nd October 2018 at the Kyalami Race Track. This was the first time the event was brought to South African soil and Johannesburg really put the event on the mark; breaking the record for the biggest BMW M Festival ever hosted by the M Brand. The previous record was held by Japan, attracting 6 000 visitors – South Africa attracted 20 000 visitors over the course of the weekend.
Test drives, hot laps, a pop-up dealership and music performances were just a few of the attractions over a weekend dedicated to the love of motoring and, more importantly, the BMW M Brand. Test drive registration started early on Saturday morning with the spots being filled up just ninety minutes (Yes. Ninety!) into the festival’s official start time of 10:00AM Local Time.
I caught up with Yaasier Abrahams, Shell South Africa’s Retail Marketing Manager, on the day about the success of the event. “I’m absolutely pumped and chuffed at what’s happened here today” Abrahams said. “To have a ground sold out a week before the time, for both Saturday and Sunday, is absolutely amazing especially for the V-Power and BMW Brand”.
Almost every single BMW M vehicle that you could think of was on display at Kyalami. Whether it was the original BMW M1, the newly released M5 or even the M-Range of the X5 and X6 Models, they were present.
The 947 crew played their part as well. Jacob on the track and on stage, whilst Zweli and Mantsoe interacted with fans, and kept the airwaves alive. You really couldn’t ask for more… Except, every now then, life throws you more.
I also managed to chat to Peter Quintus from BMW M International about the event. He had nothing but praise for South Africa and the success of the inaugural BMW M Festival South Africa.
After the dust settled from an almost-perfect event, I spoke to Yaasier Abrahams about the success of the BMW M Festival. I also asked about a few of Shell South Africa’s projects away from the race track. Take a listen to what he had to say.
With such a high attendance at the M Festival, it bears testament to the popularity of the BMW M Brand in South Africa. I can only wonder how the BMW plans to make the next M Festival bigger and better. Leave your thoughts in the comments section below.